All the Ways

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INTEGRATED CAMPAIGN 
Did you know your family may have to give consent for your organs to be donated, even if you're a registered donor? Organ donation is an emotionally charged topic. To help make a necessary conversation about consent with loved ones easier, we created a video series that delivered an otherwise serious message in a light and entertaining tone. 

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CLIENT  Alberta Health Services

ROLE  Art Direction

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TEAM  Kurt Beaudoin - Creative Director, John Eresman - Copywriter, Cheryl Meger - Account Director, Roland Ferrer - Account Manager, Rob Fairhead - Strategist

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