Little Potato Company

ILLUSTRATION

When the Little Potato Company came to us they were looking to expand their audience from foodies and restaurant chefs to everyday chefs and busy families. Although reasonably priced, the brand was not being chosen by the average grocery store shopper. A new identity was developed with the goal of getting into the hands of those looking  for both quality and convenience. Audiences with a household to cook for, battling busy weeknights with little time for meal-prep were met with a unique family friendly brand with illustrated potato characters that give smiles, serve up sage advice and offer hot tips for easier meal prep.​ Simple yet specific, this potato art is a straight forward representation of the product and a flexible system built for animation. 

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CLIENT:The Little Potato Company
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ROLE: Illustrator

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TEAM:Kurt Beaudoin - Creative Director, Scott Steele - Art Director, Ruth Lee - Art Director, Ryan Kenny - Copywriter, Scott Steele - Animator, Maddy Orchard - Account Director, Kendal Simmonds - Project Manager, Studio Dialogue - Animation and Production

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