Back to Normal​​​​

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During the COVID-19 pandemic gathering in groups was restricted. This meant many important life events and routines were put on hold, including weddings, birthday parties, team sports and more. In order to get back gathering in groups, Albertans needed to get vaccinated. To create a clear link between getting vaccinated and the togetherness we craved, we replaced the medicine in the needle with the events we had all been missing.

CLIENT   Government of Alberta

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ROLE  Art Direction​​​

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TEAM  Kurt Beaudoin - Creative Director, Cake Imagery - Photo Composition & Animation, Ben Archer - Account Director, Kathy Blood - Project Manager, Rob Fairhead - Partner

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