Refocus the Research

AD CAMPAIGN
 

To motivate investors, stakeholders and partners in the health industry to fund women specific health research we created a campaign that flipped the traditional beauty campaign on it's head by refocusing audiences gaze on the beauty underneath women's skin. Illustrations showed windows into the heart, brain and spine, which were then turned into instagram stickers so anyone could become a #RefocusTheResearch model and show their supposed online.

 

CLIENT Alberta Women's Health Foundation

 

ROLE  Art Direction ​​​

 

TEAM   Kurt Beaudoin - Creative Director, Peter Lagosky - Copywriter, Tina Chang - Photographer, Pulp Studios - Illustration, Jill Scheyk -Account Director, Ashley Cameron - Project Manager, Rob Fairhead - Strategist

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