Rally Social Room

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BRAND & ENVIRONMENTAL DESIGN
 

From naming to visual identity to paint colours, menus, neons, murals, and a launch campaign for opening night, the Rally Social Room was completely custom and built from the ground up. The goal: build a space vibrant enough that it inspires young folks to come out and spend time together after months of isolation due to the pandemic. We also wanted a space worthy of sharing on social media, so we installed as many instagrammable backdrops as possible. A team of two art director/illustrators tackled this job, creating custom covering every corner of the space. The walls, napkins, menus, bathrooms, stairwells, tv screens and more were covered with unique Rally brand art making it the must-see night club in Edmonton with a line up around the block the night the doors opened.

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CLIENT  Rally Social Room

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ROLE  Creative Direction, Art Direction, Brand Design, Illustration​​​

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TEAM  Brooke Langmaid - Art Director/Illustrator/Animator, Ryan Kenny - Copywriter, Scott Steele - Animator, Cooper & O-Hara - Photography, Keaton Lockwood - Web Designer, Kassandra Poon - Web Developer, Salina Halabi - Account Director, Sophie McMilllan - Account Manager, Sofiya Tymoschenko - Account Coordinator, Ric Williams - Partner

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