Winspear Expansion

 

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INTEGRATED CAMPAIGN
 

 

The Winspear Centre is home of the Edmonton Symphony Orchestra. But the dream for the Winspear was much bigger than it's first incarnation and in 2018 funding was approved to expand the building and support a wider range of musical genres and programming. But when the pandemic hit and inflation drove material costs through the roof, the budget for the renovation doubled and the organization suddenly needed help finishing what they'd started. To garner support and inspire giving, we showed inspiring ready-to-perform musicians in the unready spaces meant for them.

 

CLIENT The Winspear Centre
 

ROLE Art Direction

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TEAM   Kurt Beaudoin - Creative Director, Suzanne Huitsing - Art Director, Ryan - Kenny Copywriter, John Eresman - Copywriter, Cheryl Meger - Account Director, Josh Radostits - Project Manager, Frank Calder - Strategist, Dan King - Brand Strategist, Roth and Ramberg - Photographers, Park Productions - Producer 

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