NoHomophobes.com​​​

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AWARENESS CAMPAIGN
 

Like a social mirror, Nohomophobes.com shows the prevalence of casual homophobia in our society in the online space. Many people use homophobic language without really thinking about how they're using it. Most of these people are not actually homophobic, but they think it's okay for them to use this type of language as long as they don't mean it in an offensive way. So instead of simply telling these people that these words/phrases can have a negative impact on sexual minorities, we decided to show them.

To show how frequently and casually homophobic language is used, tweets featuring "so gay", "no homo", "faggot" and "dyke" were pulled, tracked and displayed in real time on this website. Tweets can be viewed, paused and clicked on - directing users to the origin of the tweet and twitter profile. NoHomoPhobes.com reached audiences on a global scale, including reactions from celebs such as Rosie O'Donnell.

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CLIENT   University of Alberta, Kris Wells

 

ROLE  Art Direction

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TEAM  Pierre Chan - Copywriter, Jeff McLean - Creative Director, Burnkit - Website Developers (Josh Dunford, Chris Allen, Brandon Stephenson, Jeff Greenberg, Jason Funk), Kayla Panizzon - Account Coordinator , Alysia Lambertus - Account Manager, Frank Calder - Partner, Josli Rockafella - Public Relations, Adam Rozenhart - Social Strategist

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